ASICS has always laid tremendous stress on the science behind shoes. The research by the brand finds that even several celebrated athletes aren’t using the right footwear to optimize their performance. As a solution to provide the pinnacle of running innovation, the brand will be revealing its most advanced running shoes to date at its 2021 Innovation Summit on 30th March 2021.
To take the reach of this innovation a notch higher, a new film featuring Sara Hall and Katharina Steinruck among other athletes is also being released. The video aims to throw light on the need for elite runners to be playing in shoes that sustain their style. Additionally, it gives a hint towards the new ASICS innovation that will help solve the problem.